ALCO USA Inc logo
The eagle and full wordmark, for white and light backgrounds.
Brand assets
The logo and the eagle.
Use these supplied files to keep the ALCO identity consistent. SVG files scale cleanly; the PNG is ready for everyday digital use.
Dark eagle mark
The standalone eagle, for light backgrounds where the ALCO name is already clear.
White eagle mark
Use the supplied white mark on a solid dark background with clear separation.
Keep it recognizable.
- Keep the original proportions and use the supplied artwork.
- Do not stretch, recolor, outline or add effects to the logo.
- Leave generous clear space. As a practical guide, aim for at least the height of the wordmark’s “A” around it.
- Keep text and busy imagery away from the mark, and choose a background that leaves it easy to see.
Colors
Bright orange. Clear neutrals.
Use ALCO orange for emphasis, with ink-colored text, white panels and a soft peach wash.
- ALCO orange
#FF8C2B - Graphic ink
#242424 - Website ink
#1A1A1A - Muted text
#5F6469 - White
#FFFFFF - Panel border
#DEDEDE - Peach wash
#FFF7F0 - Peach accent
#FFEAD8
Typography and voice
Straightforward type and language.
Arial keeps the identity familiar and readable. Use regular-weight headlines, simple sentence case and one orange emphasis where it helps.
Arial, regular.
ALCO. Always online.
Preferred type stack: Arial, “Helvetica Neue”, Helvetica, sans-serif. Keep body copy clear, with room between lines.
Plain words. A clear point.
Use short, direct sentences. Explain what the service does and what happens next. Keep headlines calm and specific, with useful details in the supporting copy.
Brand name: ALCO USA Inc
Short name: ALCO
Slogan: ALCO. Always online.
Official channels
Find ALCO online.
Our social handle is @alcohqofficial. Our primary website is alcohq.com.
These assets help identify ALCO accurately. Their availability does not imply an ALCO endorsement or partnership. For a co-branded project or a different format, contact ALCO.