Training & tutorials

Google Analytics for Beginners

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See where website visitors came from, which pages they landed on, and which actions they took in Google Analytics 4.

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About this training

Adam Leveille walks through the real Google Merchandise Store demo property. Follow along with Realtime, Traffic acquisition, User acquisition, Pages and screens, Landing page, and Events.

A fictional bakery newsletter example shows how to connect visits to outcomes. The demo reports display Google Merchandise Store data.

Runtime: 11 minutes 24 seconds.

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Talk with ALCO about how this guidance applies to your organization, your systems and the support your team needs.

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