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Bronco parts since 1967, with a storefront to match.
Suspension kits with real dependencies, a catalog of 1,700 parts and a shop floor behind it all. ALCO rebuilt the shopping experience and wrote the manufacturing tools around how James Duff actually works.
A specialist manufacturer had outgrown a patchwork site. The phone experience was broken, product knowledge was missing and orders had nowhere to go once they were placed. ALCO engineered the site from the product page to the shop floor.
WordPress
WooCommerce
Custom PHP
MySQL
ALCO hosting
Delivered
WooCommerce storefront with predictive search by name and SKU
Guided product builders for multi-part kits
527 original product descriptions recovered
DuffTuff MRP: a custom manufacturing workspace
The whole page, top to bottom.
A full-page capture of the live homepage. It scrolls on its own; hover to look closer.
